The vision for Dusk Tan was to create a modern, inclusive self-tanning range that stood out in a saturated market. The client required a full-service partner to handle not just the visual identity, but the entire product development lifecycle—from sourcing private label formulations to designing the e-commerce experience.
We built the brand around a clean, type-driven aesthetic that felt premium yet accessible. The “Dusk” name inspired a monochromatic color palette with subtle accents (Orange for Gradual, Purple for Violet Base) to aid consumer navigation.
- Product Development: We liaised directly with Australian manufacturers to select and refine the formulations (100% Natural DHA), ensuring the product quality matched the brand promise.
- Packaging Design: The bottle artwork utilizes bold, vertical typography (“VIOLET,” “DARK”) that wraps around the form, creating a dynamic shelf presence that looks distinct from every angle.
- Digital Launch: We designed and built a Shopify-based e-commerce store and executed the launch marketing strategy across social media.
A fully realized beauty brand that launched with a cohesive 4-SKU core range (Eraser, Gradual, Dark, Violet Dark). The consistent visual identity across packaging and digital channels established instant brand credibility, facilitating a successful market entry.
