Wentworth Shire Council required a vibrant, cohesive marketing campaign concept to encourage residents and visitors to “Experience More, Explore Local.” The goal was to design a visual identity that feels fresh and inviting while highlighting the diversity of the region—from dining and retail to outdoor adventure.
We developed a multi-channel visual strategy concept that integrates high-quality lifestyle photography with bold graphic design elements. The “More Local” concept is designed to be rolled out across physical and digital touchpoints, ensuring high visibility in high-traffic community areas.
- Visual Language: A color palette rooted in the natural tones of the Murray-Darling region (greens, teals, and earthy ochres).
- Application: The campaign requires scalable assets that look just as good on a small drink coaster as they do on a large-format bus shelter advertisement.
A fully realized brand identity concept. The design demonstrates how a unified visual experience can permeate the local community, featuring proposed assets such as street flags, restaurant table talkers, merchandise (tote bags, balloons), and large-format outdoor media designed to raise awareness of local offerings.
